Hey there, I’m Cameron – an entrepreneur turned creative director and brand strategist. A few years back, I started a plant-based supplement company called VitalFit Nutrition. Innovative development, thoughtfully sourced ingredients, and a super scrappy attitude put my company on the map, but authentic brand storytelling and scroll-stopping packaging design opened all the doors – I became obsessed.

After building a national DTC and retail presence, Tom Brady’s lifestyle brand, TB12 Sports, acquired my company. Initially bought in to revamp product development and marketing, my eye for design and passion for storytelling quickly transitioned me to creative direction.

Today, I use my ability to bridge the gap between business objectives and captivating design to oversee brand design & seasonal campaigns that make noise – all with the scrappy founder attitude that gave me my start.