In 2019, my company VitalFit Nutrition was acquired by Tom Brady's lifestyle brand, TB12 Sports. Initially brought in for product innovation, my first responsibility was to develop a line of plant-based supplements that were authentic to Tom's deliberate approach to nutrition and the principles of the TB12 Method.

Deemed "The Longevity Line," a nod to Tom's age-defying feats as an athlete, I needed to develop an elevated packaging system to differentiate itself from other TB12 supplements and help TB12 enter the premium wellness market. I combined premium materials and high-concept design cues to accomplish both goals.